. Big corporations have not actually studied this market yet. Therefore, by investing in this start-up, a corporation attains entrance into the new market and some information concerning the psychos of consumers within the new markets. This approach enables the corporation to increase its portfolio while trying to enter into the same market without much risk as the risk is diversified. . An undertaking investment in a start-ups is supposed to fit into the long-term vision and strategic objectives of corporations and facilitate synergies between agility and the resources of larger firms-like partnerships, joint ventures, or even mergers and acquisitions that improve the innovative capacity of the corporation